How well do you know your customers?  It’s often said that the more you know about your customers the better you can tailor your marketing to their needs.  So lets jump into some social psychology as we discover:

• ‘Good’ service is better than ‘fast’ service
• Customers love to hear their name
• Brand stories are effective selling tools
• Customers are a great source of innovation

Let me know 1 thing about your customers that you have used in your marketing in the comments below.