Your headline is THE most important part of your blog post. Don’t let anyone tell you otherwise. It is the first and usually only chance you’ve got to get the attention of your prospective reader. If they don’t read past your headline and click on your post then the rest of your post might as well not exist.
Here are some interesting statistics that demonstrate exactly what I mentioned above. According to Copyblogger, on average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
This is why so much emphasis is placed on the headline in all forms of marketing and advertising.
Your headline has only one purpose. To get the next line read. Then the next line needs to get you to read the following line. And so it goes on until you reach a call-to-action.
There is absolutely no point in spending a couple of hours writing a blog post and only allocating a couple of minutes to your headline. If your post doesn’t get read. All your hard work will be wasted.
I want to help you to write better headlines that will increase the readership of your content.
Remember these headlines tips can work for email subject lines, tweets, Facebook posts, videos and many other situations where you want to grab someones attention.
If you’ve ever studied copywriting for any length of time you will understand the huge importance of a killer headline. I am about to present to you 7 ways to write a headline that will get your blog post read. But before I do. I just want to tell you something.
Writing headlines is an artform in itself. These formulas I’m about to give you are shortcuts.
If you want to write a truly effective, desire-driven headline for an advert or sales page I would highly recommend reading Breakthrough Advertising by Eugene Schwartz. This book will give you a thorough lesson of identifying your market desire and all the other good stuff that goes into crafting the perfect headline.
Anyway. Let jump right into my 7 headline shortcuts.
7 Ways to Write a Headline that Will Get Your Blog Post Read
1. The Secret to _____________
This one get’s used ALOT. People love to feel like you are letting them in on a secret. That they are obtaining some knowledge that others don’t have. Modify this headline as needed.
The secret to Getting Published on Forbes
The secret to Gaining Twitter followers
2. 7 Ways to ____________
Lists are very popular. Give the reader 7 benefits. This demonstrate that you have some specific chunks of content for your reader.
7 Ways to Write a Killer Headline
7 Ways To Push Back Without Being Pushy
3. How to [Mundane Task] That [Rewarding Benefit]
People love to find out “how” to do things. Dig around and find of the benefits of your mundane task. Adding a benefit to the end can really enhance the headline and give the reader a reason to click your post.
How to Create a Website That Makes Money
How to Write a Headline That Will Get More People to Read Your Blog
4. How to [Desired Result] Without [Painful Objection]
Simply stating the desired result will get attention from a specific audience that want that result. If you then you create the image that your post will overcome their most painful objection by including the word ‘Without’ it will strengthen your claim.
How to Get More Twitter Followers Without Logging into Your Account
How to Become Successful Without Any Skills, Knowledge or Talent
5. [Do something] like [world-class example]
By comparing an activity to someone or something well know it will add instant credibility. Your reader will be able to associate with a more widely known example than something unknown.
Blog Like an A-Lister
Play Golf Like Tiger Woods
6. Now You Can Have [something desirable] [great circumstance]
Here’s a classic headline. Offering a benefit/desire coupled with an ideal situation/circumstance can get your the reader clicking through to your post in no time.
Now You Can Have That Car of Your Dreams While Working Less
Now You Can Get More Leads All On Auto-pilot.
7. What You Need to Know About ____________
Another simple headline that implicates the reader is missing some information about a certain topic.
What You Need to Know About Generating Leads From Social Media
What You Need to Know About The 2013 London Marathon
That’s all 7! I recommend playing around with the wording so you get it just right for the content you are writing. These formulas are only a guide.
When you are writing your content. List out a whole series of headlines. That way you can pick the best one. Or to go that step further. You can use several different headlines when posting your content on your social media site and measure which headline gets the most clicks.
Then you can edit your headline according to the one with the most clicks.
Thank you for joining me today. I hope you’re got some value out of this post.
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